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How to Negotiate When Negotiating Makes You Nervous: Insights with Moshe Cohen

Negotiate Anything

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The Importance of Authenticity and Self-Awareness in Negotiations

This chapter explores the significance of being authentic in negotiations and highlights the detrimental effects of pretending to be someone else. It also stresses the need for self-awareness of emotional reactions during negotiations and emphasizes the role of self-awareness and emotional intelligence in effective negotiation.

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