The Billionaire, the Billboards and the Star of the Worst Ad in Sports History (PTFO Vault)
Pablo Torre Finds Out
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The Unforeseen Impact of a Notorious Advertisement
This chapter delves into the surreal journey of a college basketball player who became the unwitting star of a controversial advertisement. It examines the intersection of sports, internet culture, and the rapid shift from celebration to scrutiny faced by young athletes in the age of viral content.
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