Where to Experiment First: B2C Focus

The 'age of intent' is a phrase that's been around for a number of years. However, with the rise of AI agents in 2025 it has the potential to become a key trend for 2026. It describes a new way of thinking about digital interaction in which the gap between human intention and output are reduced even further through AI assistance.

Thoughtworks' APAC CTO Sarah Taraporewalla has been exploring the age of intent in recent months; she's written a series of blog posts that tackle what this new phase of digital interaction means for businesses and how they can prepare themselves.

On the latest episode of the Technology Podcast, Sarah joins host Lilly Ryan to discuss the concept the age of intent and its implications for the future of digital experiences.

Read Sara Taraporewalla's series on the age of intent:

The interface is dead. Time for the age of intent: https://www.thoughtworks.com/insights/blog/generative-ai/the-interface-is-dead-time-for-the-age-of-intent

From prototype to transformation: https://www.thoughtworks.com/insights/blog/generative-ai/the-age-of-intent-from-prototype-to-transformation

What it takes to become an intent-ready organization: https://www.thoughtworks.com/insights/blog/generative-ai/the-age-of-intent-from-prototype-to-transformation

Rethinking value in the AI economy: https://www.thoughtworks.com/insights/blog/generative-ai/the-age-of-intent-rethinking-value-in-AI-economy