S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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What Doesn't Lie on Subscription?
There are certain things that just don't make sense. If it's a product, like, I mean, like, nobody needs a mattress subscription. The fact that they have like a zillion people signed up on an underwear subscription blew my mind. People subscribe for 12, 16, 18 months, which is bonkers. And you're never getting the same thing and there's always new collaboration.
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