325 - Revisiting Your In-Person Event Strategy with Nick Bennett
GTM Live
00:00
Using Gifting or Direct Mail Into an Outbound Strategy?
Nick: I personally think the best situation to use gifting is in a customer's success and expansion. The issue is it cold be sometimes people outside of customers tocess, like i consider myself like an s m e for, like the arian. Nick: You can do it in net new with the right intent, but it really comes down to intent.
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