Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
The CPG Guys
Intro
The chapter discusses an invitation to a significant breakfast briefing at CES focusing on retail media investments. It explores research on CPG brands and emphasizes the changing dynamics between brands and retailers in the digital age.
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.
This episode from recorded at the 2024 Walmart Marketplace Seller Summit.
Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/
Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/
Follow Walmart Marketplace online here: https://marketplace.walmart.com/
We asked Michael these questions:
- Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?
- How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?
- What tactics do you recommend to sellers on the marketplace and how do you help them scale?
- What is the role of walmart connect and how do you partner with Ryan Mayward's team?
- How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?
- What are compelling reasons a brand should consider 3P vs 1P and be on your platform?
- How do you partner with WFS and what role does WFS play in the development of a seller?
- Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?
We asked Charles & Sara these questions:
- Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?
- Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?
- Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.
- Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?
- Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?
- Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?
- Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?
- Charles - how do you leverage tiktok and scale?
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
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