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23min chapter
Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
The Changing Landscape of Sports Media Economics
This chapter explores the paradox of increasing revenues in sports media despite declining viewership, focusing on the upcoming NBA rights deal as a prime example. It delves into the economic dynamics of sports broadcasting, discussing the shift from traditional advertising to streaming and subscription models to drive growth and engagement. The conversation highlights the importance of exclusive content like NBA playoffs in driving subscriber numbers and revenue streams in a fragmented media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode