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095 - The Backfire Effect - Part Three

You Are Not So Smart

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How to Create Custom-Generated Negative News Stories About Candidates

The subjects didn't know that when they filled out questionnaires, the scientists took their answers and used them to create custom-generated negative news stories. The only modulating factor here was how much news each subject consumed. Some people examined as many as 200 pieces of information in 25 minutes. In other words, for that 80% group, eight out of 10 of the news stories that they read painted their candidate in a personalized, poor light.

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