Apologies Too Early Can Make Apologies Less Effective

The research of sindy france found that apologizing too early can make apologies less effective. Tyler, if you apologize in a nee jerk sort of way then it really does come off like a knee jerk apology. But at the same time, if you delay too long and then apologize later on down the track, it really comes off as, oh, well, you know, t they tried to get away with not apologizing, but then finally cave to the pressure. There does seem to be some sweet spot about where the apology should occur.