171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session
GTM Live
00:00
How to Get the Right Audiences for Your Ads
I strongly recommend job title targeting. Your audiences will get smaller. You ought to get more creative, but it's just way more accurate. I have one thata much broader, like would al ben, 250 thousand, but i've stopped using is it simple? Ye, just tryin to get a sense of magnitude about how many accounts you're trying to get into. Is it like 52, 50? More than a thousand? Like, how many accounts are out there?
Transcript
Play full episode
