How To Master Sales, Persuasion, and Influence with Cole Hatter
Entrepreneurs on Fire
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What if You Could Get Five to Ten % Increase?
Coal: Persuasion is forcing. It's imposing. Influence is showing people what they want to do, allowing them to get there on their own. To change commanding words like have to, must, things like that, to desire, you are going to get a better emotional response. Instead of saying, you have to buy this or else you're going, you can say, you're going to want to buy this becauseyou're going to love the re s. And so it's just, again, its never forced,You have to, or you must. It's you're goingto want to, because when you do, you'reGoing to love the result. There
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