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Alex Su (Ironclad): Personal Brand + Community Playbook
BUILD with Blake Bartlett
The Tension Between Legal and Sales
I think a lot of people in B2B try to talk about the solution probably a little bit too much. If you focus on the problems, I think you're going to see a very different reaction. You do what we call discovery. Only then have you earned the credibility to talk about your solution. That's why my content is interesting and compelling.
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