3min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

358: Howwe: Navigating the Tough Road from Services to SaaS - with Ulf Arnetz

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How to Start a Product Category Enterprise Execution Software

The team is 30 people. We're about 60% within development. I think it's a good case study for what happens when you build a product, which is basically a new category. So all installations we have so far is normally 10 times larger than that customer is paying for the CRM system. The organization for the CEO is of course the whole company instead of the death bond department. And if you're talking about size, he needs to buy it also for all managers and all employees.

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