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Getting in the Arena with Matt Barash

Open Market

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Building Influence in Ad Tech Networking

This chapter explores the art of networking within the ad tech industry, highlighting the significance of genuine connections and proactive engagement. The speakers share personal anecdotes and insights on how social media has transformed networking strategies, emphasizing the balance between authenticity and visibility. They also reflect on the challenges executives face with public engagement, advocating for effective communication and relationship building as key to career success.

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