Is There a Rule Book for Category Creation?

I feel like category creation has become synonymous with, this is hard. And in some way, it helps build emotionally and psychologically because at least there's a rule book out there for doing category creation. The problem is there is no category creation rule book that's useful early on. It doesn't exist because, again, category creation is just long-term thing. So I feel like the early go-to-market motion for most companies, especially those that are in category creation situations in the long term,. which is what you need to have a good mental model for getting to 10 million in ARR.