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3min chapter
Persuasion: Part 1
Hidden Brain
Ethically Applying the Science of Influence
Bob says there are plenty of opportunities for us to ethically apply the science of influence. Many situations contain elements that can be usefully adapted to leverage the power of influence. In his own life, Bob once got a chance to ethically applied the influence technique of liking to fix a long-standing problem. Next week we return with more ideas about persuasion and more complex dilemmas Involving the ethical and unethical users of these techniques.
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