2min chapter

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

75: User Personas

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

What's the Price for the Sad Trombone Award?

Sarada: I look at personas and segment to be going hand in hand with each other. We try to understand themes around where we want to focus on. So it could be like one segment of market being defined and then several personas tied to it that's how I would visualize when I go about interviewing"

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