Earlier this year when I launched my book “How to Get Paid for What You Know”, I met Stephanie Lee (out of serendipity!) and hired her to help me with my book launch. Stephanie is a media strategist and founder of Clout Monster, where she teaches creators how to get press and use it to grow their authority and business. We’ve been working together since, and she’s been so pivotal in helping me land these media features and explore new areas of growth.
So for the first time ever, I’ve invited her on the podcast to chat with me about media, how we approached media strategy for myself, and how media could help your business (yes, even if you’re just starting out and have no idea what you’re doing). Stephanie is one of the rare people who lives in both the world of media and online businesses, and knows exactly what you need to make a huge impact.
Here’s what we talk about on the podcast.
- Why even bother with media? We break down how focusing on media can actually help you grow your biz (and it's not for the reason most people think)
- A key related business lesson from a tiny ramen shop in Japan
- 3 ways to come up with a media-worthy story that will catch an editor’s attention
You might think, “Oh, I’m not ready for press and being ‘out there!’” Trust me, you're probably more ready than you think.
When I first worked with Stephanie, I knew I had to challenge myself to get uncomfortable and push beyond what I already knew. Luckily, Stephanie made it all seem so simple and straightforward, so even if you don’t feel ready NOW, what you’ll learn from her will change the way you look at your business.
I am so excited for you to dig into this episode!
Hope you enjoy!
- Graham
P.S. Also, I recommend checking out Stephanie’s newsletter, where she gives expert tips and insights on getting featured in top-tier media and generally helpful advice that applies to biz and entrepreneurship. I don’t save a lot of emails in my inbox, but I definitely have some of her emails saved because they’re THAT good!
Try out her newsletter!
(If you listen to the end of the episode, she has a special bonus for listeners too.)
