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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
The Power of Generosity
John Sutter: When you put things out there, stuff does just happen. And I think the other thing people may not realize looking in is the power of generosity as well. If you're getting that feeling, that's enough, go and do it," he says. "I don't want to constantly be asking them for permission" 'You can get paid a vast amount of money to make decks,' writes Sutter about his former job at ad agency Wieden+Kennedy. The company now charges creatives 25% more if they haven't made something within six months.
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