S2 E52 - Pipeline Velocity Deep Dive | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Is It Possible to Split the Funnel Analysis?
If you can get to your hero, which that means the deal stage that converts historically, especially on like a rolling six month basis of 25% are greater is what we call a hero. Another really great way you could be doing this is say you are performing a split the funnel analysis of figuring out for 2023 where you want to focus your marketing efforts for performance and revenue. One way I really like to do this is to layer on the pipeline velocity results per point of conversion.
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