Blair Enns - Productized Services
Ditching Hourly
00:00
Totally Coach Business Class of First Class Rate
When selling products or product a services, then it's more scientific. And how do you price based on value? You have to do these fairly sophisticated sagmentation studies. So they say there are 90 thousand data points that go into it. To the price of an airline seat is an example. This is a culturally different business than a customized services firm.
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