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#438: Developing a Value Story

The Advanced Selling Podcast

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How to Develop a Story in a Sales Call

If you're looking for developing stories across funchion and across levels, i want you to change your mentality of how you show up. As each salescall i go on, ind conversation i have, i go in as if i representing an equity firm, and my own equity firm, with my own moneyand i'm going to buy the company. This is a mentality thing. And i think if you do that, the way tha you'll position yourself will start to change. Also, that you'll say things that are higher level and in their word.

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