Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
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The Pressure on Brand Manufacturers Probability
Most of our portfolios were still designed for in store, because that's where the base business is. We're switching to a world where financially they may not serve online, but physically they may not serving online without some next level, next level explicit design. And so we've got automatic pricing algorithms that auto price match and then everyone else in each other in real succession. The challenge is we are in a very competitive environment, where there are many retailers who are now crossing lines of what used to be channels and classes of trade don't really exist anymore.
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