
HBR Presents: After Hours
HBR IdeaCast
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Crisis Management Failures in Aviation
This chapter examines the shortcomings in crisis management by a leading aerospace company following a tragic event, focusing on the lack of timely leadership response and understanding of public trust. It contrasts the company's short-term reactive approach with the longer-term benefits of transparency and accountability during such crises. Real-world examples are used to emphasize the necessity of proactive leadership and effective communication in restoring public confidence in the aviation industry.
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