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428. Faites tomber les clients, avec la méthode "SPIN" ! Par Vanessa Amsili
Marketing Square : Les secrets Growth Marketing ⚡️
La vente consultative et l'importance de l'écoute active
Ce chapitre évoque la perception négative des commerciaux et l'importance d'une approche consultative axée sur l'écoute active. À travers des exemples comme Nespresso, il illustre comment l'établissement d'une relation de confiance peut favoriser une vente durable et bénéfique.
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