THINKING FAST AND SLOW - Commented Book
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The Effect of Facial Competence on Voting
In about 70 % of the races for senator, congressman and governor, the election winner was the candidate whose face had earned a higher rating of competence. There is no evidence that these facial features actually predict how well politicians will perform in office. But studies of the brain's response to winning and losing candidates show we are biologically predisposed to reject candidates who lack the attributes we value.
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