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Sir John Curtice on What the Polls Tell Us About Brexit
TRIGGERnometry
The Evolution of Political Polling
This chapter explores the historical inaccuracies of polls in major political events, focusing on the 2015 general election, Brexit, and the 2016 U.S. election. The discussion highlights the challenges pollsters face in capturing voter sentiment accurately, particularly with demographic shifts and the emergence of new political parties. Through analysis of various polling methodologies and their shortcomings, the chapter underscores the complexities inherent in gauging public opinion in a rapidly changing political landscape.
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