The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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Navigating Artist-Fan Dynamics and Record Deals
This chapter explores the evolving relationships between artists and their fans, emphasizing the need for deeper connections beyond financial transactions. It discusses the complexities of working with record labels, highlighting the importance of collaboration and transparency in artist contracts. Additionally, the chapter addresses financial intricacies, such as recoupability and royalty rates, urging artists to negotiate favorable terms and seek proper guidance for long-term success.
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