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Fired, Broke, and 2 Weeks from a Hit: How Gabriel Stürmer Started Clap Clap Games

Hey, Good Game

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Evolving Mobile Gaming Strategies

This chapter explores the changing dynamics of mobile gaming, focusing on player retention and the emergence of hybrid casual games. The speakers reflect on their development processes, emphasizing the shift from rapid prototyping to thorough testing and collaboration with publishers. Additionally, they discuss the significance of effective ad creatives and analytics in enhancing game performance and player engagement.

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