Empowering Women's Sports Through Investment and Social Media

Women at the 2024 Olympics are celebrating their moment. Four-time gold medalist Serena Williams says technology and social media have changed the game for female athletes that have been outperforming for years. One such social media star is rugby Olympian Ilona Maher, who shares her career goals in the wake of her team’s bronze medal win. Retired gymnast and Olympic gold medalist Aly Raisman discusses the pressure in the arenas, whether she’s competing or cheering on her teammate, Simone Biles. Plus, Athleta CEO Chris Blakeslee explains the brand’s “Power of She” campaign, which celebrates women’s strength in sports–and capitalizes on their success. Catch all the Olympics events on Peacock and NBC!

Serena Williams - 02:59

Ilona Maher - 06:27

Aly Raisman - 11:35

Chris Blakeslee - 20:04

In this episode:

Andrew Ross Sorkin,@andrewrsorkin

Cameron Costa, @CameronCostaNY