372: Reviving Old-School Sales Techniques with Jorge Gamboa
The Predictable Revenue Podcast
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Evolving Sales Techniques: From Tradition to Personalization
This chapter explores the challenges in sales and the evolution of techniques over time, highlighting the shift from traditional methods to modern practices. The discussion emphasizes the significance of creativity, personalization, and authenticity in sales outreach, particularly in cold emailing. It also reflects on the importance of adapting strategies to specific audiences, balancing automation with personal touches to improve engagement in an increasingly competitive landscape.
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