3min chapter

99% Invisible cover image

I Can't Believe It's Pink Margarine

99% Invisible

CHAPTER

Butter History - The Disinformation Campaign

By 18 82, new york state was producing over 20 million pounds of marjorin a year. The dairy lobby helped spread rumors in innuendo about the looming threat to butter. There were editorial cartoons that made marjorine sound awful. It's unclear how much butter fraud was actually happening, but the stories were effective. Soon politicians were passing laws ross america to stop the pernicious spread of Marjorin.

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