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11min chapter
Lessons from a $100M ERP Failure, The World of Tech Sales, Legal Issues in Digital Transformation
Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy
Navigating the Complexities of Enterprise Sales
This chapter delves into the distinctions between enterprise sales and small to medium-sized business sales, highlighting the important roles within a sales team and emphasizing the skills required for successful sales reps. It explores the complexities of enterprise sales, discussing the dynamics of the buying group and the critical role of involving stakeholders early on in the decision-making process.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode