The Importance of Open Communication With Users

You can test all you want, but until you put real players at mass in your game, you don't really understand how they're going to interact. And this is a persistent problem even for game studios who have a lot of experience launching their games. There are some AAA games that on launch day, even though they've had big games launched in the past, it requires a slightly different set of infrastructure. That's a lot of pressure. It is. But if you think about it, it's not very different than what happens in the enterprise, right? What do you do? You go to your users and keep open a clear line of communication with them and be honest.