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Ep. 156: Bruce Friedrich, Founder & Executive Director of The Good Food Institute

Inevitable

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Is There a Role for Regenerative Ranching?

There is nobody in the climate community who thinks we can keep climate change within even two degrees celsius unless meat consumption goes down globally. The regenerative ranching folks their montra, essentially is less meat, better meat. We are the less meat portion of that equation. It's not actually less meat, but it's meat from plants. It's meat cultivated from cells. And it's meat that has a tiny fraction of the adverse climate impact and uses the tiny amount of land. But just to say again, you look at something like the project drawdown and all f the solutions that they've come up with,. Shifting away from conventional meat production is very, very high tropical forests

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