
Netflix's Customer Obsession by fmr Netflix VP of Product
The Product Podcast
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How to Delight Customers in Hard to Copy Margin Enhancing Ways
Any device in the world today is pre-wired to let you stream Netflix. What else is hard to copy? Other intellectual property and the brand. And there's only one other issue I'm fishing for: There's a huge device ecosystem network effect they have. These are all of our experiments. Over ten years, trying to answer the question, how we were going to delight customers in hard to copy margin enhancing ways. Out of these eight tries, how many worked? Only three.
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