David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.
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Timestamps:
(00:00) Building the best design-to-prototype tool in the market
(03:17) Demo: From static image to interactive solar system
(06:05) 3 ways that Make stands out from other prototyping tools
(12:01) How Make actually works behind the scenes
(15:21) 4 types of evals to improve Make's AI prototypes
(17:40) How the "Great Bakeoff" transformed the product
(23:29) The biggest product challenges in building Make
(27:23) Why prototypes are now the gold standard for design
(35:07) How Figma learned from its past AI mistakes
(40:36) Demo: Drawing apps, games, and more with Make
Where to find David:
LinkedIn: https://www.linkedin.com/in/davidkossnick/
Website: https://www.figma.com/make/
Get the takeaways: https://creatoreconomy.so/p/figmas-make-ai-prototyping-tool-is-here
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