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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
The Uncomment of Taking a Chance on a Car Brand
I just don't know why car brands are so scared to actually get noticed, particularly if I were one of those legacy ones. The last good car ad had a cake in it and that's 10 years ago. No lie was night driving by VW. They're holding back from being famous, aren't they? And all that other stuff. It feels like there's a couple of bosses over there and one's fun and one isn't. That's what I have.
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