The Mid Funnel Strategy Is for B to B Companies

Mid funnel health is a predictor of massive growth in the future, and raleyhroad engineers their product to optimize for it. So many b to b companies try to keep you in the mid funnel with white papers or blogs they read about their process. That stuff stinks. Mid funnel is for b to b too, and you need to be thoughtful about it. The mid fudnel strategy can't just be me, me,me, me, me In camouflage. They won't convert early on if you don't give them value. Don't hold anything back. Give em the good stuff. Your mid funnel engagement eventually push customers to convert.