How to Find the One Creative Solution That Will Give You the Five X Return

"I generally think about it as like, I want a disproportionate return on my time," he said. "It takes the same amount of time to do a video ... so why not try to find the video that's going to have the largest possible audience and have the highest chance of success?" He added: "Success is boring in the sense you find the thing that works and you just do a lot more of that."