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2min chapter
How MINI's strength created a challenge
On Strategy Showcase
Characteristics of Mini buyers and strategies for the Clubman model
The speakers delve into the associations and attributes of Mini brand buyers, highlighting their unique characteristics and preferences. They also discuss strategies to revitalize the Clubman model before its replacement in the near future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode