10min chapter

The GaryVee Audio Experience cover image

Watching Trends with Strauss Zelnick

The GaryVee Audio Experience

CHAPTER

Challenges and Strategies in the Liquor Business

The speakers discuss the struggles and challenges in the liquor business, particularly in the Northeast region of the United States. They talk about the difficulty of differentiating oneself in a price-driven market and the challenges of convincing customers to try new products. They also share their experience of transforming their dad's liquor store into Wine Library and the creative opportunities they found in the wine business.

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