I think Buzzfeed News felt a little bit stuck in some ways. It was always more about shooting off stories that would kind of travel around the internet on these social platforms. If you look at what's happened to Twitter, I mean, Twitter used to give you this general sense of what was going on in the world.
Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.
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