CreatorX launches for creator advertising

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• A new platform for video podcasts has appeared. CNN has struck a deal with Lemonada Media for video podcasts on CNN's All Access streaming service. Some existing shows will be made available to CNN subscribers. Unlike recent Netflix deals, though, these shows will continue to be available on all other platforms.
  • Netflix announced a new video podcast, The Pete Davidson Show. The video podcast won't be available on podcast platforms.
• A new exchange for creator-led advertising has been launched, ahead of Podfest. Creator Exchange, or CreatorX, is built to address frustrations in the market. "Brands want simpler, more measurable ways to test and scale creator-led advertising, while creators want flexible, non-exclusive monetization without being sidelined, bundled unfairly, or sold with bias." The Managing Director is Matty Staudt.
• The nominations for the iHeartPodcastAwards were announced. The awards will be held at SXSW on Mar 16. There will also be three Icon Awards being presented - to Jay Shetty, Terry Gross and Hrishikesh Hirway.

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