What do companies need to stay relevant in today's fast-changing world? Jacob Johansen, author of From Customer to User, provides a unique insight into the shift companies need to make to truly understand and serve their users.
In this episode, Jacob Johansen explores the core ideas of his book and explains why organisations need to move beyond traditional customer-centric models and take a broader, user-centric approach. He explains how technology has changed consumer expectations and why companies that fail to adapt risk losing their competitive edge.
Drawing on over two decades of experience in China, Jacob provides practical advice for anyone looking to rethink their strategy and build a deeper connection with their customers. A must listen and read for anyone looking to drive their business forward.
Jacob's Book: From Customer to User
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