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Leveraging Home Valuation Offers in Real Estate Marketing
This chapter discusses the importance of integrating a home valuation call to action (CTA) into your marketing plan to attract buyers and sellers. It highlights the effectiveness of leveraging home valuation offers to generate listings and emphasizes the potential future business that can be generated from contacts on your email list. The chapter also mentions the underutilized advertising platform of YouTube ads and the steps involved in the process of selling homes.