2min chapter

Marketing Against The Grain cover image

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Marketing Against The Grain

CHAPTER

The Relationship Between Intellectual Property and Remixing Your Brand

There is a direct correlation between how open you are with your intellectual property and the ability to re mix, right? Right? And so in the nalans example that you're using carit is all theyre exceptionally open, not just on their ntellectual property, but on the money they have for their community to re mix their brand. You can buy one of these every day. Little nuns you can buy every 15 minutes. If stole, gets you into the non community. But they're obviously a fraction of the price. I think they're going for maybe point two, point three of an eth, which is about six to 700 dollars.

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