In most cases, there are anywhere from 75 to 100 of these very granular need statements. And unfortunately, you don't know which ones are unmet. So when you're hearing a need from one person, it might be really important to them, but maybe unimportant to somebody else. The next step in the process will figure out which ones areUnmet.
Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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