Evolving a Legacy Business to $3.2m EBITDA
Acquiring Minds
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Navigating the Print and Mail Industry Post-Merger
This chapter explores a company's medium-sized position within the marketing mail sector, highlighting challenges like thin margins and high postage costs, especially after a significant merger. The discussion emphasizes the evolution toward personalized marketing strategies, integrating print and digital services to adapt to a changing landscape. Additionally, the chapter addresses the complexities of business acquisitions and the emotional journey of taking over a legacy printing enterprise.
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