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Flow State Masterclass with Steven Kotler #292

Aubrey Marcus Podcast

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The Father's Goal Setting Theory

Gary Latham and John Lock, they're the father's goal setting theory. Up to that point, there was this overwhelming idea in business that happy workers are productive workers. If you have the right kind of goal built around whatever it is that you're working on, you're going to be able to get a 20% boost in motivation.

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